How does a big brand with public perception challenges start an authentic, meaningful conversation with it's audience? By having real, authentic conversations with it's audience.
In announcing the creation of a new online community for small business owners, the Business Circle, we felt it was important to share real stories of business owners already out there, chasing down their dreams and using technology to overcome obstacles daily. We found 5 great business owners and spent 3 weeks putting together their stories to share with others, and kicked off the exciting adventure of building a community of like-minded dreamers and doers.
Here are the first of many great stories to come.