We were asked to create an engaging experience that immerses Wired Holiday Store guests in the Delta brand and gets them excited about flying Delta. The truth is travelers get excited about where they're going, not how they're getting there.
Our idea was to make it exciting for our best customers to dive into beautiful destinations, learn about them in a fun, memorable way, and get excited about traveling.We created an open-ended experience that put the user in control. First users selected the mood they are looking for on their next getaway. From there they select from a variety of mood-based tiles that, when put together, provide a range of destination possibilities. The result is a beautiful graphic montage and photography that transports the imagination.
To extend the experience beyond the store, users are prompted to use their mobile device to snap a pic of a QR tag associated with each destination that allows them to explore additional destination info, video and travel packages.
Update: 2011 AIGA SEED Award winner - Interactive Best of Show