- Creative Director -

REI Video Contest

REI asked us to do a video for their Active Family Video Contest to help them find out how to participate, and do so in a way that would encourage them to embrace their creativity. So we proposed a fun stop-motion piece, with a very handmade feel, to embody the good vibe of the REI brand.

We also designed a flash module for their YouTube page covering the process and prizes in more detail. It was a fun project to direct, and we hope that outdoor folk of all bents will find it inspiring.