In launching the first new vehicle page for Honda on a new responsive platform, we thought it was high time to rethink the typical auto site experience. Today most have multiple pages with information scattered across them, making it hard to find what you're looking for.
In typical Honda fashion, we boldly simplified the experience by putting everything you need right at your fingertips in one long-scroll page. An inspiring visual hero story at the top of the page, quickly then to the images most people want to see - exterior, interior, and feature imagery and descriptions, and then the chance to build and price your Civic right there on the same page...no need to go anywhere else.
At the end you can find your local dealer and move on to the next step of finding the car you're looking for, all without ever going to another page. A great first step in the right direction of designing rich experiences around customers' needs, and fun to use too.
Update: 2017 multi-category Addy Award winner