- Creative Director -
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Holland America

In our first new brand campaign for Holland America Line, we started by repositioning Holland as the cruise line for guests who are seeking authentic local experiences in destinations around the Caribbean - their most popular cruise destination. We found trending locations and set out to discover the best local experts in each of them to share their stories as Local Ambassadors - experts on what makes the Caribbean a microcosm of the world in one beautiful blue sea.

We shot our films with a social-first mindset, so we could package our stories for social media and display media channels. The resulting :30s and full-length films were placed on Facebook and FB Stories, Instagram and IG Stories, YouTube and HollandAmerica.com and are changing the way guests think about Holland America Line, increasing their attractiveness and relevance to new travelers seeking authentic cultural experiences.