- Creative Director -

ING Your Number

I helped lead the creation of the ING Your Number campaign, a multi-channel campaign built around the idea that we all have a number we need to hit to retire comfortably, and ING can help make that easier. The campaign was very successful, with tons of engagement via media and site use, and was recognized in many notable award shows. Both of the actors have interesting backstories too - one was on NYPD Blue and the other has a very famous Hollywood dad. See if you can guess who.

Winner of 3 MIXX Awards from the IAB in New York, the second most awards at the show, a 2009 Gold Addy Award winner for Interactive Campaign and also a 2010 Gold Effie Award.