I helped lead the creation of the ING Your Number campaign, a multi-channel campaign built around the idea that we all have a number we need to hit to retire comfortably, and ING can help make that easier.
Both of the actors have interesting backstories; one was on NYPD Blue and the other has a very famous Hollywood dad. See if you can guess who.
Update: this campaign won 3 MIXX Awards from the IAB in New York, the second most awards at the show.
Update 2: 2009 Gold Addy Award winner - Interactive Campaign
Update 3: 2010 Effie Award winner