- Creative Director -

REI GoPlaylist

REI asked for a new way to get people excited about the Snowsports season - something different. So we said, why not commission 10 up-and-coming bands, like Eagles of Death Metal, The Apples in Stereo, Robbers on High Street, The Rentals, and more, to do original songs inspired by snowsports, make music videos and cool wallpapers, and put it all in a cool 3D interface.....oh yeah, and make them all FREE TO DOWNLOAD! Maximum stoke level for the pow season was achieved and REI gained love from more hardcore ski and snowboard enthusiasts than ever before.

2009 Addy Award winner - Interactive Campaign