I’m Toby Past — a creative director and brand architect. I help ambitious companies find their voice, shape their identity, and bring big ideas to life across every screen, space, and surface.

Brand systems built on craft alone are already obsolete. The leaders who'll define the next decade are those who can layer intelligence into the architecture — shaping how brands think, move, and connect at a scale that wasn't previously possible.

I've done this for Delta, Honda, REI, Mercedes-Benz, and others — building the experiences, ecosystems, and creative frameworks that move businesses forward.

Over the course of my career, I’ve led integrated campaigns, launched global platforms, and helped legacy brands reinvent themselves — all by staying obsessively focused on the work and delivering sharp strategy, fearless storytelling, and execution that actually breaks through.

I believe in ideas that move people.

That challenge the brief.

That get remembered.

That make the room go quiet.

That make the internet go loud.

If that’s what you’re after, we’re drinking the same Kool Aid.

If your brand is ready to evolve beyond campaigns and into something more systemic, more intelligent, and more enduring — let's talk.

Specialties: Creative Strategy, Creative Direction, Art Direction, User Experience, Broadcast and Motion Design, Interaction Design, Music Video, background in education teaching Conceptual Thinking, Motion Graphics for Broadcast and the Web, and Graphic and Interactive Design.

Info

Venice, CA

email: me@tobypast.com
mobile: 310-849-1909
https://www.linkedin.com/in/tobypast/
http://www.instagram.com/tobypast/