Delta Wired Store
How do you make travelers fall in love with the journey before they even book a flight?
Travelers don't get excited about airlines.
They get excited about where they're going.
For the Wired Holiday Store, Delta needed an experience that tapped into that truth — making destination dreaming the hero, not the plane ticket.
Travel by Mood, Not Map
We created an open-ended, highly visual experience that put guests in control of their next great escape.
First, users chose the mood they were craving - adventure, relaxation, romance, discovery.
Then, they explored a curated selection of destinations matched to that feeling - each brought to life through lush photography, graphic montages, and insider stories.
Snap a mobile code, and you could keep exploring beyond the store, unlocking deeper destination content, videos, and travel packages ready to book.
The imagination took flight long before the travelers did.
The Result
The experience didn’t just showcase destinations.
It showcased Delta as the airline that understands why people travel — and what they’re really seeking.
Winner of the 2011 AIGA SEED Award – Interactive Best of Show.
Extended engagement beyond the store via mobile integration.
Deep emotional brand connection through mood-based discovery.
Because the best journeys start with a feeling — and Delta helped guests find it.
Creative Leads
Luke Hamilton (Emerging Experiences Director), Kat Hollister (Art Director), Martha Dixon (Senior Copywriter)