Genesis AI Concierge
The best way to find the vehicle that’s right for you.
How does a luxury brand meet a new generation of customers — and make them feel truly seen?
Today’s luxury buyer expects more than beautiful products — they expect personalized, white-glove experiences from the first interaction.
Genesis needed a way to connect with this digitally native, high-expectation audience in a way that felt effortless, human, and unmistakably premium.
So we reimagined the role of digital service entirely.
Luxury Service, Powered by AI
We created the Genesis AI Concierge: a digital experience that feels less like navigating a website — and more like having a conversation with a trusted expert.
Using natural language technology, dynamic content, and a voice tuned to Genesis’ brand personality, the Concierge guides customers through discovering the perfect vehicle for them — based on their needs, desires, and lifestyle.
It’s fast. It’s seamless.
And above all, it’s deeply personal — a true evolution of digital-first, white-glove service.
The Result
The Genesis AI Concierge doesn’t just answer questions.
It anticipates them.
It doesn’t just sell vehicles.
It builds relationships.
In a marketplace where technology often feels cold, Genesis set a new standard for how luxury brands can be both innovative and human — all at once.
Creative Leads
Chelsea Andrews (Group CD), Caitlin Bauler (CD), Jinhee Park (ACD), Dan Bennis (CD-Copy)