Honda Civic
Why should finding your dream car feel harder than driving it?
Auto websites had a problem:
Too many clicks. Too many tabs. Too many hoops to jump through.
When it came time to launch the Civic on Honda’s new responsive platform, we didn’t just build another car page.
We rethought the whole experience — through the eyes of the customer.
One Page. All Possibility.
We stripped away the clutter and built a bold, single-page scroll that delivered everything customers actually wanted — without ever making them hunt for it.
A powerful visual hero story up top. Immediate access to must-see imagery - exterior, interior, features.
Seamless tools to build, price, and find your Civic — all without leaving the page.
Simple. Smart. Unmistakably Honda.
Because a great car should be easy to discover — and even easier to buy.
The Result
The new Civic experience didn’t just launch a car.
It launched a new philosophy:
Design for real people.
Simplify the journey.
Make the brand feel effortless.
It also picked up multi-category wins at the 2017 Addy Awards — and helped set the tone for a more intuitive, customer-centered future across all of Honda’s digital ecosystem.
Creative Leads
Stewart Roud (CD), Jeffrey Yam (Experience Director), Ryan Harvey (ACD - Design), Josh Eck (ACD-Copy)