AT&T Real Stories
How does a big brand rebuild trust and actually start a real conversation with its customers?
For many small business owners, big brands can feel distant — more interested in selling than in listening.
AT&T wanted to change that.
To launch their new online community for entrepreneurs, Business Circle, they needed to do something radical for a telecom giant:
Start by listening.
And put real voices, not brand messages, at the center.
Real Stories from Real Entrepreneurs
We found five inspiring small business owners and spent three weeks capturing their stories — the challenges, the hustle, the breakthrough moments where technology helped them chase their dreams.
No scripts.
No polish.
Just authentic conversations, told through beautiful documentary storytelling.
These founding stories became the heartbeat of the Business Circle launch — inviting more dreamers, doers, and builders to join a community built on real experience, not marketing spin.
The Results
The Real Stories campaign kicked off Business Circle with a powerful message:
We’re here to listen.
We’re here to help.
We’re here to build something real — together.
More than a marketing push, it became an open door for a new kind of brand relationship: one rooted in authenticity, shared dreams, and mutual respect.
Creative Leads
Eric Champlin (CD), Jen Copeland (Copywriter)