Honda
How do you honor a legendary brand’s past — while building a platform for its future?
Honda is a brand built on quiet revolutions — elegant, clever innovations that redefined mobility.
But their digital experience hadn’t kept pace with the brand’s spirit.
It needed to feel less like a corporate archive, and more like what Honda has always been - a launchpad for possibility.
We went back to the beginning - to the DNA of dreamers and doers - and used it to shape a digital-first future.
Simple. Clever. Human.
We reimagined Honda’s digital presence with the same understated elegance that defines their vehicles.
Customer-centric storytelling put people — not just products — at the center.
Smart, intuitive UX mirrored the "everything exactly where it should be" philosophy behind Honda design.
A unified brand experience connected cars, motorcycles, powersports, and innovation in one seamless ecosystem.
The result was a digital experience that didn’t just showcase Honda’s range — it unlocked it.
The Result
Just like a Honda itself, the new digital experience is simple on the surface but powerful underneath.
It invites customers into the world of Honda with ease, wonder, and confidence.
And it sets the stage for a lifetime of new stories still to be written.
Because for Honda — and for their customers — the first click is just the beginning.
Creative Leads
Scott Pargett (CD), Brad Burke (Design Director)