Delta Air Lines
What does it take to not just improve an airline’s digital experience but completely redefine it?
Most airlines thought about digital in fragments: a booking flow here, an app update there.
Delta had a bigger ambition. They wanted to reimagine the entire journey — every screen, every interaction, every touchpoint — with the customer at the center.
We partnered closely with Delta’s senior leadership to make that vision real.
Building the Future of Digital Travel
Over the course of three-plus years, we helped Delta define and design a new kind of travel experience — one that blended technology, service, and humanity.
We rearchitected delta.com from the ground up to be more app-like.
We reimagined mobile and tablet apps as true travel companions.
We helped shape experiential and physical touchpoints — from kiosks to in-flight experiences — creating a consistent, customer-centered ecosystem.
Everything worked together.
Everything felt like Delta.
The Result
Delta became the industry benchmark for digital travel — leading the way in customer satisfaction, innovation, and loyalty.
Because we didn’t just design better tools.
We helped design a better airline.
Creative Leads
Shane Bzdok (CD), John Norton (ACD - Design), Hawk Thompson (ACD - Content Strategy), Martha Dixon (ACD-Copy)