Delta Future
How do you turn a night out at Madison Square Garden into a journey around the world?
Delta wanted to surprise and delight their VIP guests at MSG — not with just perks, but with possibility.
The challenge:
Create a travel experience that’s personal, playful, and unforgettable — even inside a sports arena.
Explore the World With a Touch
We built an interactive, immersive destination explorer that let guests travel the globe without leaving their seats.
With every tap and gesture, guests unlocked new destinations — curated content, fantastical vistas, insider factoids, quotes, photos, and videos — turning the entire experience into a living travelogue.
The more you played, the more the world opened up.
And when you were done?
Just scan a code and take all your personalized discoveries with you — to reminisce, to share, or even to book your next great adventure.
The Result
The MSG experience brought Delta’s brand promise to life in the most personal way possible:
Immersive exploration. Seamless technology. Shareable memories.
VIP guests didn’t just enjoy the event — they left with future adventures waiting in their pockets.
Because the best journeys don’t start at the airport.
They start with inspiration.
Creative Leads
Luke Hamilton (Emerging Experiences Director), Kat Hollister (Art Director), Martha Dixon (Senior Copywriter)