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H&R Block launched a service for small business owners years ago and ever since it struggled to get traction. So they asked Razorfish to help evolve their efforts with a new brand campaign for Block Advisors that took it in a new, better direction. Of course, this was in the midst of the Covid pandemic and planning a video shoot at the height of the winter surge would be a huge challenge to say the least.
We dug deep into understanding small business owners’ needs and what was happening to them during the pandemic to come up with a creative approach that rang true, one grounded in the idea of why they got into business in the first place. We used our media channels to reach our audience in the most relevant places with various online video ads (:30s, :15s, and :06s) and display and social media to demonstrate how Block Advisors could help get them back to what they love doing instead of taxes, bookkeeping, and payroll. We think they turned out pretty great, hope you do too.